It seems that Ben There Done That, has got a major revamp. Whilst the non-deluxe version still remains free, this deluxe version that includes all sorts of fantastic things (including ringtones for your phone) is a pay-what-you-want-get-the-game bargain.
However if you have been smart, and lucky, and got it on Steam, then your copy will be updated. I am in a bit of envy.
Anyhow, more info here.